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STORY SEAH NIDA
 The heart of Lady Heart.
PICTURE this: diamond-studded circles interconnected by fine lines in white gold, punctuated with the fiery bursts of Lady Heart diamonds. Or pendants featuring a single Lady Heart diamond drop for maximum effect, surrounded by coloured stones, pearls or diamonds.
The former is Lady Heart Collection’s latest and aptly-named Sparkle collection, while the latter is a modern take on classic designs, but with a twist. This is what Lady Heart Collection does best, creating timeless jewellery that exudes romance, luxury and brilliance.
At the heart (no pun intended) of all its jewellery collections is the Lady Heart diamond. A simple yet brilliant innovation conceived by CEO Joseph Hacmon, it features two Lady Cut half-moon step-cut diamonds of 57 facets hugging a princess-cut stone to produce a complete heart-shaped diamond.
Lady Heart diamonds are an original way of creating a heartshaped diamond since such cuts from a single stone are rare and expensive. Each Lady Heart diamond maximises brilliance as well as providing a larger surface area from the three combined stones.
The heart shape is eternally linked to love, women and affection. Lady Heart Collection gives ladies a chance to experience all the emotions of the heart, turning every wearer into princesses with a touch of originality and refinement.
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